Knowledge
Scaling micro audiences into macro engagement
April 26, 2021 • Sara Taylor, SVP, Field Marketing
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Spread the word to many different communities by engaging with local organizations, companies, and media as they already have large and loyal audiences.
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Smaller, more cultivated and targeted groups of audiences, tend to be more engaged with the subjects and topics shared and discussed within their communities.
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Understanding local trends, behaviors and nuances is key to success scaling micro audiences into macro success.
