Knowledge
Pioneering audience engagement on every level
April 02, 2021 • Kelly Estrella, CMO
- Customization is key! A one-size-fits-all approach doesn’t work.
- Take the time to understand your audiences – where are they, what do they like, what do they do – and make sure you meet them there, don't expect them to come to you.
- Data, Data, Data! Analyze your data, identify patterns, test hypotheses, and learn. Find new audiences and develop a deeper relationship with existing ones.",
