2CGM Knowledge - Apr 03


2CGM Knowledge is our complimentary digest of worldwide marketing tech, data, business, and brand news. We email it every week to thousands of marketing professionals around the globe. If you’d like to join them, click here to subscribe.

Check out the latest Knowledge posts from 2CGM Leaders:

The Emergence of "De-Influencers"

by Danyelle McGill, SVP, Social Media & Influencer Marketing


In a hurry? Here's our pick of the top news items of the week.

  • Over 1K tech leaders, researchers and others signed an open letter urging a pause on the development of the most powerful AI systems. (NYT)

  • Meta has launched a new set of inventory filters, letting brands avoid unwanted association with potentially offensive or otherwise undesirable content. (Social Media Today)

  • Apple plans to release its biggest movies in theaters at least a month before they appear on Apple TV+. (Bloomberg)


  • Over a quarter (27%) of US Gen Z adults and 34% of millennials watch linear TV daily, and 78% who watch TV that often have at least one video streaming subscription. (Morning Consult)

  • Most German internet users have not reduced the number of subscriptions they hold, though around 20% have switched to a cheaper or free offering. (Broadband TV News)

  • About half of Americans (51%) believe it's inappropriate for movie theaters to have a variable pricing model for theater seats, compared with 36% who say it’s appropriate. (Morning Consult)

  • 85% of global travelers plan to take two or more leisure trips in 2023, and 78% view leisure travel as an important budget priority. (AMEX)

  • Nearly half of US Gen Zers (46%) and millennials (49%) are interested in subscriptions, compared with about a third (34%) of the general public. (Morning Consult)

  • In January, 55% of Americans said they had made changes to the way they eat and drink as a result of inflation, and 83% of those respondents were eating out at restaurants less often. (Morning Consult)

  • At 375M people, Latin America will boast the world’s second-largest base of digital video viewers this year, after Asia-Pacific. (Insider)


  • TikTok has launched a new Branded Effects platform for marketers, letting them create custom AR effects for use in sponsored content campaigns. (Tech Crunch)

  • France has banned TikTok and Twitter from government staff phones. (AP)

  • Fortnite is following in the footsteps of Roblox by allowing players to create their own games and experiences within the platform. (Bloomberg)

  • French streaming service Salto will be shutting down, just over a year after its launch. (Digital TV Europe)

  • Twitter began winding down its legacy verified program and removing legacy verified checkmarks. (Twitter)

  • Four of the top 10 most-downloaded apps in the US are owned by Chinese companies. (Axios)

  • Half of Twitter Blue subscribers have less than 1K followers. (Mashable)

  • Amazon has started warning customers about frequently returned items. (The Information)

  • Audible is currently testing audiobook ads, and Spotify seems to be eyeing the possibility. (Marketing Brew)

  • Spotify debuted Niche Mixes that users can build based on description alone. (Tech Crunch)

  • Australia’s free-to-air TV networks are building a BVOD (broadcast video on demand) ad network to take on the likes of YouTube. (B&T)

  • Reddit updated its Ads Manager to simplify campaign setup and management. (Insider)

  • Instagram launched a new Collaborative Collections feature that lets users save and share images with one another. (The Verge)

  • Netflix’s Basic with Ads plan is now available on Apple TV. (Streamable)

  • Meta will let European users of Facebook and Instagram opt out of certain highly personalized ads. (WSJ)

  • Apple Music Classical went live on the App Store and is available on iPhone only. (Gizmodo)

  • Advertising has just launched on Australia’s Binge SVOD for basic plan subscribers, with the company promising the lightest ad loads in the market. (Mumbrella)


  • Showtime's "Yellowjackets" has become the network's most-streamed series premiere ever, with the first season reaching 2M viewers across all platforms. (Variety)

  • Netflix's "You" will end after its fifth season, with the fourth season having already been renewed and set to air later this year. (Variety)

  • Netflix gained exclusive streaming rights to all five seasons of Arrested Development in the US. (THR)

  • Jon Hamm has been cast as Coach Carr in the upcoming Mean Girls musical adaptation. (THR)

  • “John Wick: Chapter 4,” debuted with $73.5M at the box office, a franchise best. (AP)

  • March Madness has driven a surge in sports advertising, with ad spending during the tournament expected to reach $1.2B this year. (THR)

  • Season four of "Succession" premiered to 2.3M viewers, beating the previous series high by 33%. (Variety)

Tech & AI

  • Zoom has introduced new AI-powered features including automatic meeting summaries and virtual backgrounds that react to the speaker's movements. (The Verge)

  • Apple introduced Apple Pay Later, letting users split their purchases into four payments over six weeks. (CNBC)

  • India’s Twitter rival, Koo, has integrated ChatGPT into its platform to help its users create their posts. (Rest of World)

  • Google announced a suite of upcoming generative AI features for its various Workspace apps. (The Verge)

  • BuzzFeed is using AI to write SEO-bait travel guides. (The Verge)

  • The Italian privacy regulator ordered a ban on ChatGPT over alleged privacy violations. (Politico)

Location-based entertainment

  • Adele is extending her Las Vegas residency with 34 more dates between June and November. (AP)

  • Jeff Bezos ordered Amazon investment advisors to "explore acquisition plans" for AMC Theaters. (Insider)

  • An interactive Paddington Bear experience is opening in central London this year. (Time Out)

  • Metallica, Guns N’ Roses, and Ozzy Osbourne will headline the new Power Trip Festival. (Variety)

  • NFL owners voted to allow sportsbooks in stadiums to take in-person bets on game days. (Yogonet)

  • Nevada posted its second consecutive monthly gaming revenue record at $1.24B in February. (Yogonet)

  • Ms. Lauryn Hill and Megan Thee Stallion will headline the 2023 Essence Festival. (Billboard)

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