Knowledge
Making national campaigns relevant to local audiences
April 06, 2021 • Lisa Giannakopulos, SVP, Field Marketing
- Develop and cultivate working relationships with local media, partners and influencers who live/work/play in each unique marketplace.
- Tailor campaigns to celebrate the local culture and soul of the market by incorporating the overall national campaign with local tie-ins via hometown businesses, giving the project that local voice and support.
- Engage local audiences by creating social chatter with targeted messaging and strategy; encourage user-generated content related to project.",
